• Large pork processors such as Farmers Choice
• Eateries & entertainment joints that serve pork in Nakuru
• Estate butcheries in Nakuru

With the diverse market choices, you can be assured that your money will finance a project with realistic chances of succeeding because there are sufficient buyers, and the products can fetch good prices. The training I have received will also ensure that I keep the animals healthy.

Value for Customers

With this pig farm project, I hope to produce high-quality pork. In the past, there have been reports of tainted pork in the market. Such a problem stems from the handling practices at the pig farms and the types of food fed to the pigs. With your funding, I can afford to purchase high quality feeds to cover the entire 8-month period I will rear the stock before selling them. Apart from the food, the pigs will also stay in standardized structures, with the best sanitary standards. For example, the sunning section will be sealed off with an insect net to keep off flies and other bugs from venturing into the pigsty where they can spread contamination.

Marketing Plan

Once the pigs mature, I will find customers through local networks such as speaking to the local butchers and entertainment joint owners. I will also inform the commercial pork processors. My goal will be to find a market that can buy in bulk but with a good unit price to maximize the return on investment. I might also pursue a different avenue such as taking the pigs to the slaughterhouse, then selling the meat per kilo, which can increase the return.

My project is scalable because only a minimal percentage of the startup costs are fixed. For example, although my target is to start with 80 pigs, the number can scale down to as little as 20. That would reduce the food needed and the housing, which form a significant portion of the budget. On the other hand, the pig farm can scale up to even 150 pigs within the same location – we would just increase the housing and food. Apart from scaling the project, it is also possible to scale the sales – i.e., selling a few pigs every month rather than selling them all at once.

For the budgeted 80 pigs, the project can breakeven with the first sale at eight months at a market price of ksh30,000 per pig. This price is fair, considering they fetch as much as Ksh45,000.

Profit Margin

If I sell the pigs at eight months, for Ksh40,000 each, the expected operating profit from this project is Ksh900,000. The next round the profit will be higher because the costs of construction and other startup costs will not be there.